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Is it about money or marketing ?-International marketing strategies in the luxury cosmetic industry-Exploratory multiple case study of Chanel , Guerlain and La Mer | Semantic Scholar
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Guerlain France Media Director Jérôme Grange: “We Will Reach A Point Where The Media Model Will Change Again.”
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Staggering 35% boost in sales attributed to Social Media in just 6 months, using a targeted influencer strategy.
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Is it about money or marketing ?-International marketing strategies in the luxury cosmetic industry-Exploratory multiple case study of Chanel , Guerlain and La Mer | Semantic Scholar
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Guerlain join forces with SeenThis to minimise greenhouse gas emissions in digital advertising campaigns – Marketing Communication News
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MarketingEventsAwards 2021 highlight: Guerlain uses AR bee to create buzz around brand offerings | Marketing-Interactive
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Staggering 35% boost in sales attributed to Social Media in just 6 months, using a targeted influencer strategy.
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PDF) Research on the Marketing Strategy of Perfumes of Luxury Brands - Taking Dior and Guerlain as Examples
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